Filmmakers to Watch: Noel Paul & the Work of That Go

Noel Paul may only be directing music videos and commercials right now, but he’s got a cinematic style and unique artistry to his work that will serve him for a long time. One half of the filmmaking team known as That Go, Paul and Stefan Moore have made some of the more interesting music video art in the past few years. Some of them (more recently) are even short films, which is nice to see the progressive expansion of their film body moving in that direction. I’m not trying to say I know that Paul or That Go has any intentions of making a feature film one day, but I’m simply saying I know that he could make a pretty damn decent one if he wanted. One of the signs of a good, blossoming filmmaker is the consistency in their work, the progression in their work and the common themes and imagery in their work. Noel Paul has displayed these qualities and I, for one, will be keeping an eye on him for future projects. Here’s a select retrospective of his video work with some of my thoughts and comments (in a sort of chronological order).

Back in 2009, one of Paul and Moore’s early music videos, “Jerk It” for Thunderheist, started them off with a bang, winning a Grand Jury Prize at SXSW. Co-directed by Moore, it’s main attraction is the obvious slyness of the imagery coupled with the song and song title, and it all works very well and is fun to watch. Paul would carry at least one of the themes from this video forward, and that’s the theme of the female muse in a studio setting where there’s no telling what may happen to her. Though most of his later work appears a little on the darker side than this one, there’s still a strain of eerie-ness to “Jerk It” which is hard to shake off after a viewing.

The video “Carry the Deed” for Angel Deradoorian shows Paul maturing in his use of the female form in a studio setting. There’s also a couple of types of imagery (the beach setting, the fairly creepy digital pupils, and the stroboscopic and 360-degree profile shots) which will crop back up in future work as you’ll see below. Paul also has a unique ability that almost feels as if he’s blending fashion photography with cinema that I also think is very well honed. You could easily picture him creating a commercial for some Alexander MacQueen women’s fragrance or something one day.

Their videos for the band Röyksopp, “Senior” and “The Drug” are really one in the same. “Senior” is basically a short film and “The Drug” appears to be a sort of shorter re-edit of the former. Moving this time from the studio to a dilapidated industrial-side somewhere in Detroit, Moore and Paul expand on some of their themes while also weaving in a Fish Tank-via-Gomorrah-esque group of young girls and a “Come to Daddy”-via-28 Days Later barrage of sparseness and creepiness. Shown below here is the “short film” version for the track “Senior.”

Paul’s video for The Dø’s “Slippery Slope” expands on the style of videos like “Carry the Deed”. “Slippery Slope” has an oddly M.I.A. kind of feel to it, and the video combines classic Japanese style horror imagery and taiko drumming and the usual female form in a color splashed studio setting.

That Go’s video for Alex Winston’s “Sister Wife” features Mark Romanek “Criminal”-era spotlighting and even more creepy imagery than their previous videos. This one is chock full with shadow lovers, angry ghosts (or just a indoor tornado maybe) and alternate reality puking cats. An homage to the Japanese horror classic House, maybe?

Noel Paul’s video for Father John Misty’s “Hollywood Forever Cemetery Sings” is maybe the most narrative work to date for Paul. I won’t give away the faint plot line or sort of surprise ending, but I will say that it’s a great use of both his skills with stark and dark imagery, atmospheres and the singular female form in distress.

Paul’s first video for Bat for Lashes, “Laura,” is fabulous. It’s simple in concept and tone, not too over the top and actually feels like it has a lot of story behind it. The storyline may not feel completely original, but it is most certainly inspired and connected to the lyrics of the song in a unique way. It’s a great match up of words and imagery.

Paul’s video for Thousands’ “At the Edges” is again simple in concept and tone, but effective. It utilizes the digital pupil theme Paul seems to like playing with (there’s definitely a thing with eyes in most of their work). The best part about it though, is how dark it is (both visually and thematically), and how vintagely processed the film is (originally shot on Super 8).

Paul’s second video for Bat for Lashes, “All Your Gold,” is again nearly flawless. The combination of music and imagery is pitch perfect and simple, artistic use of the iridescent neoprene bodysuit Natasha Khan wears is a unique and great touch. If you watch it long enough, it’s almost like she’s liquid gold.

And finally, there’s Paul’s third video for Bat for Lashes, “A Wall.” A little more narrative than the other two Bat for Lashes videos, it’s still strong and a great example of the cinematic style and creative use and blending of fashion, photography, music, film and art for which Noel Paul and That Go should be recognized.

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How Ridiculous Marketing Strategies Can Sometimes Advertise Amazing Things

What is it with the whole “XX” thing that seems to be in fashion right now? Other than the pretty stellar band The xx, there’s been a rash of other artists using the whole XX marketing shtick as a way to, I guess, make their 20th anniversary of some product seem cool again. There’s Rage Against the Machine – XX, there’s The Breeders LSXX, and now there’s Tarantino XX.

Tarantino XX celebrates 20 years of Quentin Tarantino’s filmmaking, and while that’s certainly fine by me, I’m not sure I get the whole XX part. Is it supposed to indicate the number 20? I guess XX looks and sounds cooler than the number 20. I digress.

On December 4 there was Tarantino XX: Reservoir Dogs and on December 6, Pulp Fiction. These are equally stellar films in Tarantino’s oeuvre and getting to see them on the big screen again is a great case for spending $12.50. Not to mention, in pure QT fashion, they come prefaced with a couple new interviews with actors and others who worked on the films, and they also come prefaced with “hand-picked” trailers of movies that inspired him, from Tarantino’s own collection.

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Watching Pulp Fiction again in a theater was a great experience. After seeing it at home alone or with a couple friends over at a time for the better part of 18 years, having the opportunity to see it on the big screen with a full audience in attendance who were actively engaged throughout, was exhilarating. It almost makes you want to go out and make films. Even though it’s easy (especially after multiple viewings over a long time) to find the problems in the production or the craft behind the film, it’s such an incredibly fresh and twisted narrative, with such incredibly rich and twisted (yet realistic) characters, that you can’t really look away.

Pulp Fiction prides itself on shock value and its ability to make you unregrettably look at bad people as cool or comical. Literally almost every movie that has ever tried to imitate or take inspiration from Pulp Fiction has failed in being effortless for the audience. They are always either too heavy handed, or too melodramatic, but there never seems to be just the right consistency to the mixture.

The audience in the screening I was at, found themselves inadvertently taking part in the movie. Unlike like watching a Rocky Horror screening where you prepare for what’s coming next so you can sing along, dance or throw rice at the screen, with Pulp Fiction, it creeps up on you – the guy behind me found himself muttering many of the famous lines of dialogue before they even appeared in the scene. This is beauty of Pulp Fiction: it’s fun, it’s grown-up, it’s down to earth, and it’s just plain cool. This is a movie that will go down in history like the Breathless of the ’60s or the Easy Rider of the ’70s – a game changer.