The State of Music Videos Today

I can’t wrap my mind around this new music video. The artist’s name is SBTRKT and the song is titled, “Wildfire.” It’s stylistically like a blend of Asian horror and David Lynch, topped with homages to Barton Fink and Apocalypse Now. I want to like it, but I feel like maybe I’ve just been tricked when it’s over. Music videos these days all have this thing now where they want to build you up to something without ever giving you a payoff.

On the other hand, not too long ago there was a superb video which had much of the same style and feel (maybe even storyline?) which also had a pretty big (however, depressing) payoff.

Next up is Zola Jesus’ “Night.” Let’s be honest, this is essentially a music video remake of Jean Cocteau’s Blood of a Poet crossed with Orpheus (oh, if he only had access to color film back then).

Lastly, there’s the new video for the Girls’ track “Vomit.” Seriously? I shot stuff like this when I was in high school and first started driving – I just didn’t have the HD camera and rock music score. How is it that a music video for a rock band can actually be boring? Don’t get me wrong, I like a shiny ’68 Mustang just as much as the next guy, but I don’t need three minutes of slow dolly shots around the fender. This is just an abomination. Hey Christopher Owens, next time you want a music video, give me a call and I promise I’ll give you something more exciting and original than whatever this drivel is. It almost hurts me to repost it here, but here goes…

Why does nobody make music videos that are original or inspiring anymore?

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