In case you haven’t been keeping up with the Black Keys lately, they have a new album called Brothers. It dropped yesterday and leading up to it there were a series of videos involving a T-Rex hand puppet. Hysterical, but according to the scrolling note at the bottom of the video, the band themselves were not pleased with the video concepts for their new album. It was a “label” decision.
Ok, well, whether comedy or not, there is maybe actually some truth to that statement as there’s now a fresh new, glossy, well produced music video in promotion of the single “Tighten Up.” It’s quite cute. Well, as cute as an indie blues rock band’s video on a school playground could be, anyway.